Minggu, 27 Mei 2018

LeadRex - Leader Generation one-stop shop platform supported by AI (artificial intelligence)


Platform Leadrex
          Lead generation platform based on artificial intelligence and Blockchain was developed to improve the conversion of advertising campaigns and reduce operating costs.

- CUSTOMER
Shows the direction of his business for analytics

- TARGET AUDIENCE Artificial Intelligence helps to analyze segments selected by the customer and identifies the target audience


Lead Generation Market Problems
          Lead Generation issues are relevant to almost any ad campaign. Not  every organization can pay for a service at a marketing or marketing agency,  and without a professional approach, there's a big risk to spend on your advertising budget and not getting the expected results. We are trying to identify the most important issues of the Lead Generation market:
  •  Less precise transparency.
          Switching to a marketing agency, business owners do not always understand what services are included in the base price. It is possible that during product promotion, the final cost of the service can be increased.
  • High cost to attract customers.
          Most often, business owners find it difficult to describe a portrait of a target audience, interested in the product being promoted. In the absence of any advertising campaign skills, there is a risk of spending the budget for nothing and not achieving the desired results.
  • The absence of adequate management mechanisms.
Currently, there are many tools for ad campaigns that work separately from each other. This complicates the management process, from start to gathering information about conversions and accepting ROI.
  • Difficult in reaching the target customers.
          Working with an initial marketer, the business owner may not get the desired results due to product specifications or complexity in choosing a target audience.
  • Increased operating costs.
          The large number of intermediaries between target clients and unavoidable business leads to increased operating costs. Because of the large number of intermediaries, it is difficult for business owners to calculate the actual cost to attract traffic and target customers.
  • Fraud in large numbers.
          The lack of transparency between the business and the target clients stimulates the increase of fraud (fake application). This issue is particularly important if the payment for a product's promotion is based on the number of applications remaining or the completed form on the siter.
  • The usual and non-competing interface.
          A user who has no experience with the office of any ad campaign, spends a lot of time learning the uncomfortable interface and teaching aids. Often such services are made for specialists with experience in this field, ignoring users who have a strong desire to manage their own advertising. In addition, the selected services may not have the required functionality - lack of integration modules, the complexity of analyzing the information received due to weak and non-transparent analysis.
  • The absence of the current baseline.
          Maintaining the current state of the database lead is a very difficult task because of the lack of a single entry point of information and is time consuming for analysis. Marketers' staff can do this kind of work, but once done, the database will lose its relevance.

          The LeadRex platform solves all of the above issues and only offers innovative products that together will help achieve the desired results and bring your business revenue to a whole new level.

Target audience from LeadRex platform
          LeadRex platform capabilities are designed for audiences with different levels of engagement. Small business owners with specific products, heads of advertising departments in large corporations, personal internet marketers, and professional marketing agencies will feel comfortable with our platform, which promotes their new brand through contextual advertising.

- A small business owner  may not have enough budget to attract a marketing agency. Since most entrepreneurs are not experts in internet marketing, it is necessary to get maximum results with minimum operating costs. Typically, the potential user group of the LeadRex platform also does not have a sales site and a description of its target audience. With many components and platform modules, small business owners will be able to significantly reduce their costs and start advertising campaigns. So, thanks to flexible tariff plans there is no need to pay more for unused features of the platform.

- An employee of the advertising department  will be able to attract new clients without cooperation with third-party marketing agencies and specialists. Thanks to the component of choosing an audience target based on artificial intelligence, the designer who sells adaptive landings and centralized advertising campaign management office, the product promotion cost will be much lower.

- Marketing agents  using innovative technology based on artificial intelligence and automation of target audience selection process will be able to increase the number of customers for the same labor cost and without sacrificing quality of service. Thanks to the many components and platforms of LeadRex platforms, marketing agencies will be able to offer customers additional services, transparent reporting, and the ability to track advertising campaigns directly. In our opinion, this will significantly increase the level of trust between clients and marketing agencies.

- Internet marketers are  often freelancers, promoting multiple ad campaigns simultaneously. It's important for him to have high-level automation and centralized management of all advertising campaigns. This will significantly reduce the time spent and at the same time lead to an increase in the number of ad campaigns without loss of quality.
          The core of the platform integrates all the components needed to launch and run campaigns, which can be used simultaneously or connected to the needs:

- Marketplace  will be able to offer premium solutions from third-party developers and LeadRex teams to constructors selling chat pages, banners, and bots.

- The sales page builder  with a set of ready-made templates from professional UX designers and marketers. If desired, each platform user will be able to create their own templates using a bank of ready-made building blocks and "drag-n-drop" technology. Each loan will turn out to be unique and can change the results of issuing client requests.

- Banner builder  with a set of ready-made templates from professional marketers. If desired, each platform user will be able to create his own banner using a bank of ready-made building blocks and "drag-n-drop" technology.

- The bot chat maker  with ready-made template set from professional marketers. If desired, each platform user will be able to create his own chat-bots using a bank of ready-made building blocks and "drag-n-drop" technology, and the visual constructor will be executed as a "mind map". No need to prescribe the chat-bot operating algorithm, just to know what action to take and in what order.

-  Targeted ad modules on social networks will help you organize campaigns with a useful postal bank ad and editor with real-time results displayed.

- Contextual ad module  with a set of advertising templates from professional marketers. If desired, each platform user will be able to create his own ad or template, which he thinks will be created. A convenient editor will also be available to view the results in real time.

- The analytic module  is a link for all system modules. Each platform user will be able to generate statistics about each launching ad campaign or the operation of a separate module. All information will be available in real time. Based on the resulting statistical results, an optimization option will be offered.

- CRM systems  in real-time collect customer databases and history of their actions. The analytics base for buyers of all service users is shaped from collected data, which enables more efficient sales of services or related goods.

- Artificial intelligence  in real time analyzes many advertising channels and analytics end customer databases, assembled and organized according to CRM system categories. This forms a retargeting base to generate additional sales by offering discounts through customized banner, advertising or offer views.

- API  provides two-way LeadRex platform integration with other services.

- Integration module  allows you to connect to any site platform for analysis of user behavior and the creation of personalized proposals based on their interests.

- Smart  multifunction contracts provide transparency of the reporting system to depositors and they are responsible for the establishment of an analytical database.

          The ultimate goal of platform development is maximum automation at every stage of service operation and regular development of platforms according to the Roadmap. It is important to note that at each stage of development the platform lists modules that may be adjusted to a greater or lesser degree without compromising the functional features of the kernel. This choice will be based on marketing activity or platform user needs.

Advantages of the LeadRex platform.
          After conducting a comparative analysis of LeadRex Lead Generation platforms and competitive products, we can obtain a comparison table that fully reflects the strength of our platform.


Sales and distribution of LDX tokens.
          The LDX Token is compatible with ERC20 and is intended to finance the development of the LeadRex platform and marketing activities before the project reaches the self-sufficiency stage.

It is planned to release 135.9 million LDX, which will be distributed as follows:
          Under the terms of the smart contract, the project team token will be suspended for 6 months from the date of the ICO settlement. Token distribution will be done for 6 months with equal parts. All unsold tokens will be burnt afterwards
ICO settlement.

Roadmap.

Phase 1 2018
- Build a team
- Establish an idea
Phase 2 2018
- Development of internal Smart Escrow System
- Development of Investor's Cabinet to conduct ICO
- Pre-Sales
Phase 3 2018
- Designing the lead generation platform layout
- Development of Investor's Cabinet with reporting system
- Development of AI architecture
- Development of constructors for landing pages
- Development of chat bot constructors
- Conducting Pre-ICO
- Conducting ICO
Phase 4 2018
- Development of banner constructors
- Development of contextual advertising module
- Development of targeted ad modules
- Development of intelligent multifunctional contracts
Phase 1 2019
- Development of analytic module
- Development of CRM system
- API development
Phase 2 2019
- Official launch of the platform
- Entering CIS market
- Market development
- Entrance to the market: Europe, Asia, North America
Phase 3 2019
- Development of plug-in integration with 1C-Bitrix
- Development of plug-in integration with Magento
- Development of plug-in integration with Joomla
- Development of plug-in integration with Drupal
- Development of plug-in integration with MODX
- Development of plug-in integration with OpenCart
- Development of plug-in integration with PrestaShop
- Development of plug-in integration with UMI.CMS
- Development of plug-in integration with NetCat
- Development of plug-in integration with HostCMS
- Development of plug-in integration with CS-Cart
- Development of plug-in integration with Amiro.CMS
- Development of plug-in integration with LPgenerator
- Development of plug-in integration with WordPress

LEADREX TEAM
          Over 9 years working as a desk supervisor and as a business development consultant, he has implemented more than 60 projects in various business areas. He helped to realize the ideas completely from the beginning, and to breathe new life into existing "choking" projects. You can always get acquainted with the full biography by clicking on the link.
          A team member with 12 years experience in IT. Has experience working in large companies for the post of IT department head, timlide and project manager. He is a highly qualified specialist in the field of enterprise-level information system implementation, automating and optimizing business processes. During his career, he successfully implemented more than 50 information systems. In addition, he is a specialist in the field of traffic arbitration with 4 years experience.

          Specialist in organization and event. He has extensive experience speaking at conferences on the topic of Blockchain and crypto-currency. He is very familiar with the psychology of the masses. Co-founder of a group of companies (Transportation, trade in building materials, foreign trade activities).
          During his work, he passed the path of the technical support staff, a system administrator and ordinary programmer to a prominent programmer and IT project manager. Professional levels include Python, JavaScript, PHP, Ruby, HTML5, CSS3, Jade, CoffeeScript, Stylus, MongoDB, MySQL, PostgreSQL, Linux Server, Ubuntu, Debian.
          Founder of former CPA team "SarafanMarketing". For 2016-2017, GEO: worldwide ~ 8.9 million clicks only through targeted ads on Facebook, Instagram, VK.com. 2017g - Until now - Present Founder and project manager at Steel SMM. Agent boutique type. Concierge and personalized promotional services for politicians, entrepreneurs, bloggers.
           More than 200 projects have been successfully implemented for 10 years, successfully functioning and bringing in revenues. He has extensive experience in optimizing business processes, creating working business models, developing solutions to improve client base. Find creative marketing solutions and improve brand recognition.

          Club members: Golden Island, Russian Support. Participant round table of World Trade Center Moscow 2017. Specializes in organizing teams, creating and developing projects to return, with the next working capital doubling.
         Trablshutter, a business consultant, specializes in organizing and supporting relationships with English-speaking countries. He participated in several international projects. Marketing advisor and branding.
          Experts certified in the field of economic security, competitive intelligence and IT project management. Active member of the PECUNIO project team (Pecunio Blockchain Technologies FZE, OAE), shareholders and representatives of the SIMEX investment platform in Belarus (Simex Inc.,
 
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