The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at some of the potential successes and stumbling blocks in the way of the sector.
That’s where OTT steps onto the field. Streaming services are drawing users away from cable providers: Hulu saw a 40% increase in subscriber numbers from 2016 to 2017. It’s easy to see why too: the convenience of multiple devices, the flexibility of watching on demand, the personalized recommendations on content… I could go on. With OTT rapidly expanding in both its capabilities and its popularity, it’s inevitable that providers would become involved with sports coverage as a reliably high demand product.
In many ways, sports translate particularly well to OTT. Fans tune in with a particular program in mind, most are used to paying in order to watch, and the social aspect of sports lends itself to online interactions like forums and additional content. Lovers of sports breathe a sigh of relief when they remember that, thanks to multi-device apps, they needn’t miss out on the sporting event of the year just because of a little thing like a daily commute. One study reports that 56% of sports fans would pay more for online streaming than for traditional TV channels – great news for OTT providers, as the competition between services brings issues of its own.
The tactics
There are, inevitably, a few clouds behind all these silver linings. Some of these challenges have been tackled for years by veteran cable TV providers, but others are new developments, emerging from changes in the way we watch and the way OTT providers operate.
Expectations are high – viewers want the same high quality they’ve come to expect from video on demand streaming, but with every kick, throw, hit or sprint shown live at the very second it occurs. Instead of scheduling and curating content, the challenge here is in livestreaming it to perfection, all around the globe. Whilst some humour doesn’t translate well and some genres underperform in certain countries, sports events can be nearly universal in their appeal – just think of the Olympics, or the football World Cup. There’s subtitles and translation to think of, as well as localized advertising and payment systems. As well as delivering the content simultaneously, services also need to adhere to the broadcasting rights agreed for each location.
One of the payoffs, however, is the whole ecosystem of content that can be generated around the event, from social media to additional footage, interviews, merchandise and gambling. Whilst the match (or race, or game…) is the main draw, there is a significant raise in engagement before and after the event as fans gather to socialize (virtually, of course – it’s 2018) and interact with additional content – the convenient, globalized equivalent of gathering in the pub afterwards.
About SportsFix
SportsFix is A Decentralized platform live streaming for Network of Digital Stadiums mobile-centric for sports fans in the ASEAN region. Our platform streams popular local, regional and international sports content. This is a revolutionary digital sports content ecosystem based on Blockchain technology, unbundling and decentralizing sports media rights.
The Digital Stadium is the next generation over-the-top (OTT) platform powered by a token economy that allows sports fans to deeply connect with their favorite team, clubs, and sponsors they follow and be rewarded for the engagement through the SportsFix token. Digital Stadiums will are set up in a tiered fashion to promote community and drive growth. As a Digital Stadium community grows, more features are unlocked creating a better viewing experience for fanbases to enjoy.
Grow your fanbase to unlock special features at each tier!
SportsFix Token Models
| Light Green | Red | Blue |
|---|---|---|
| To Fans | From SF to Clubs, Sponsors, and Distribution Partners | To Sportsfix |
| 1. SF exchanges SFT for cryptocurrency. | 1. SportsFix allocates and gives tokens to Clubs to fund their Game Day Passes. | 1. Fans spend SFT for passes. |
| 2. DSPs can get rebates in form of SFT after a season ends. | 2. SportsFix exchanges cryptocurrency for Fiat to pay Sponsors and Partners. | 2. SFT used to power the DS. |
| 3. Clubs distribute SFT to Fans to enter DS and reward fans when they engage in certain tasks that help grow digital stadium attendance | 3. Sponsors buy SFT with cryptocurrency. | |
| 4. Sponsors reward fans with SFT to enter digital stadium after completing specific tasks | 4. Staked SFT and SFT spent on game day passes go to SF. |
TOKEN METRICS
| Token Metrics | : SFT |
|---|---|
| Tokens Issued | : 800,000,000 |
| Token Price (USD) | : 0.10 |
| Pre-sale duration | : 4-8 weeks |
| Total amount SFTs sold | : 440,000,000 |
| Pre-sale discounts | : 30-50% |
| Minimum cap ($) | : 2,000,000 |
| Maximum cap ($) | : 37,200,000 |
 |  |
INVESTMENT STRATEGY
| Stage | Tokens Issued | Discount | Price | Fund Raised |
|---|---|---|---|---|
| Private Pre-sale 1 | 40,000,000 | 50% | $0.05 | $2,000,000 |
| Private Pre-sale 2 | 160,000,000 | 30% | $0.07 | $11,200,000 |
| Public-sale | 240,000,000 | – | $0.10 | $24,000,000 |
| Total Token Raised | 440,000,000 | $37,200,000 |
Roadmap
